LinkBuilding: What is it and Why is Everyone Talking About It?

Linking and building of websites and/or blogs has been around for quite some time. However, in more recent years, linkbuilding has became more important than ever. It seems like everyone has their opinion on this topic, including myself.

 I will explain the importance of linkbuilding in a number of different ways, and provide a few tips on how to get started. Before we delve into the topic at hand, it is important to understand what linkbuilding is. As defined by Wikipedia , “link building refers to all processes required for obtaining backlinks.”

I won’t get too caught up in the details of linkbuilding itself, but I do want to make sure that we run through what it means to build links (and why you should) before we continue any further down the article road.

What Do You Me an By Build ing Links?

As I previously stated, building links is the process of obtaining backlinks. Backlinks are links coming from other websites to your website or blog. In theory, you could have a bunch of sites linking to your site without acquiring any backlinks to their site. This would be considered “free linkbuilding.” Essentially, it’s free because there isn’t anything being done for these sites in return. But why would someone even consider free linkbuilding? It may sound crazy, but it happens all the time. I will explain a little later on in this article why someone would do this if they didn’t have to.

Why Should You Build Links?

This may seem like a silly question, but it’s a very important one to ask. Why am I getting into all of this just to build links? The reason is simple: links are the pinnacle of Internet marketing. Having thousands of inbound links pointing at your website or blog is what you want when you start to see traffic increase. This is the ultimate goal for any marketer, and for good reason. It’s basically free traffic. So yes, I’m getting in to linkbuilding in order to get more traffic and leads through my site, especially if it means I don’t have to pay for targeted advertising (e.g., Google Adwords).

The recent trend in the world of digital marketing is to create content by publishing on your own site. The more quality content you can create on your own site, the better off you will be since it will help draw people to your website. It’s like a compliment loop: produce good content and you get more traffic and the better content you produce, the more traffic you get; and then of course, more traffic does not only tend to increase revenue for your business, but also your reputation. So go out there and get some links! Build them up like a child with blocks (or get someone else to do it for you).

Finding a Linkbuilding Strategy for Your Site

There are so many different ways to build links. I have been guilty of building links myself in the past, and have had my fair share of failures as well. At the most basic level, you can search for websites that link to similar websites to your own. You can also try out various blogging communities and look for other bloggers who write about topics similar to yours. If you’re starting a blog about pets, go ahead and search Google for “pets” blogs where you may see related articles posted by other pet bloggers or websites that post blogs on pets. Then reach out to those bloggers and try to get a link on their site.

You can also look at some of the best linkbuilding tools that are on the market today. Now, no matter what, if you do not tailor your content for each and every website you’re trying to get a link from, your efforts will fade like an old prom dress (if you know what I mean), but with some good tools along the way, the job becomes much easier. As time goes by, it appears as if more and more people are getting into the business of helping people build links  and why wouldn’t they?.


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