User interface design is an important part of your website’s conversion rate optimization strategy. It needs to be clear, concise, and easy for visitors to understand. The following guidelines will help you create a user friendly interface that increases conversions on your website! 1) User interfaces should be designed so they are not cluttered or confusing 2) Text should be readable even if the contrast between colors is low 3) Controls need to have labels that are visible and understandable – User interfaces should be designed so they are not cluttered or confusing – Text should be readable even if the contrast between colors is low – Controls need to have labels that are visible and understandable (i.e., “Purchase”)”

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