The world is changing. In the past, we were watching TV and reading books. But now we’re glued to our smartphones and tablets, scrolling through social media feeds all day long.

What does this mean for brands?

How can they reach consumers in a way that’s relevant to them?

target group, advertising, buyer @ Pixabay

In this blog post, change will be breaking down how you can use video marketing as an effective tool to capture your audience’s attention and their wallets in today’s digital age.

Here are three tips change has gathered from their research on video marketing:

Be authentic: People will be able to tell if you’re not being genuine or you don’t believe what it is you’re saying.

Be yourself! Your customers want honesty and transparency when educating themselves about your brand so make sure you share something with them that feels grounded enough in a reality where they can relate. 

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